What Is Digital Marketing & 6 Types Of Digital Marketing Strategies

Digital marketing is the process of taking business offline to online, promoting every product, service online, reaching the people on the digital platforms.

Digital marketing is different from traditional marketing because it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real-time.

What is the Digital Marketing?

Digital marketing is the process of promoting any kind of business, product, or service. It has become an essential part of any marketing strategy today. There are many different digital marketing channels that you can use, such as social media, email marketing, SEO, and PPC.

In this digital age, businesses cannot afford to not have a digital marketing strategy. This is especially true for small businesses and startups who are trying to compete with the big players in their industry.

Digital marketing is the process of promoting a brand or product through digital channels. These channels include websites, social media, email, and search engines.

There are different types of digital marketing courses available from various digital platforms. But before you sign up for one of these courses, it’s important to understand what digital marketing is and what it can do for your business.

Types of Digital Marketing

• Email marketing
• Content marketing
• Social media marketing
• Search engine optimization
• Pay per click marketing
• Affiliate marketing

Email marketing:

Email marketing, also known as email marketing or e-marketing, is the act of sending messages to a group of people using email. These messages can be in the form of advertisements, announcements, reminders, new product offers, and other content.

The concept of email marketing is to deliver promotional messages or advertising via electronic mail. This can include sending personalized messages to prospects or customers who have shown interest in a product or service. Email marketing has different types- Inbound Marketing and Outbound Marketing. Inbound Marketing is about generating leads from potential customers through various social media channels like LinkedIn, Facebook, etc., while Outbound Marketing is about sending promotional emails through various channels like SMS, Social Media, etc.

Content Marketing:

Content marketing is a marketing strategy, which relies on the creation and sharing of content with the intention to attract and retain customers. Content marketing can be seen as a subset of digital marketing.

The goal of content marketing is to attract new customers or to retain current ones by providing them with the information that they are looking for. The main idea behind this strategy is that the more people know about your company, the more likely they are going to buy from you.

Content Marketing has been around for many years now, but it has become increasingly popular in recent years because it can generate high-quality leads at a low cost.

Social Media Marketing:

Social Media Marketing is a form of digital marketing that uses social networks to promote products and services. Social Media Marketing has become more popular for businesses because it is inexpensive, can be done at any time, and can have an effect on the company’s bottom line.

Search Engine Optimization:

You might think that you need to become a rocket scientist to figure out search engines, but it’s actually a lot simpler than you think. The underlying technology behind search engines is called “spidering”: a program called a Web crawler (a robot that visits websites) visits each page of a website, marking the page and its content so that it can be found again later. When the next visit is made by a person seeking a particular article or page, spiders work out where to find it and retrieve it.

Search engines, like Google, Yahoo, and Bing, use algorithms to determine the most relevant webpages for a given search. Most webmasters focus on optimizing their pages for keyword-rich text and relevant links to their site. However, they may also want to experiment with free, company-sponsored advertisements and paid-search ads.

Pay Per Click Marketing:

Pay per click marketing, also known as pay per click advertising or pay per click (PPC), is a form of online advertising that pays Internet advertising networks such as Google or Yahoo! when someone clicks on the ad. The practice of letting the customer or viewer see your ads on the Internet is a form of online marketing.

Google Adwords is the largest pay per click network and is the most popular form of pay per click marketing. It is very simple to set up and use, and provides tools that enable advertisers to find and target the right people with their advertisements.

Affiliate Marketing:

Affiliate marketing is a type of business where you (the buyer) and a seller are both connected via the internet. The seller, generally called an affiliate, has a product you (the buyer) are interested in buying. You then post a link on your website that is found by anyone who is interested in the product and clicks on it. When the person comes to your website and makes a purchase, you earn a commission on their purchase, which is paid to you by the affiliate.

There are two kinds of affiliate marketing. You either need to sell someone else’s product or promote someone else’s website. The most common way to do this is through a link on your site, or inside an email. In fact, a person who has a website may have as many as 6 or 7 different affiliate links on his or her site. You can also get affiliate links from forums, or from banner ads on other websites.